Hate it.

Love the concept, hate the game. Everything is limited. You have to upgrade, meaning pay to unlock all features. What the hell. Thats not a game. Thats a demo. A trial. Stop being so darn greedy. I promise you, if you have a game with all features and a fun concept, people WILL buy in app purchases because they want to. Not because you are cornering them to. Sheesh.

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